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Graphic Design & Visual Communication Flashcards

7 cards from real ACA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Graphic Design & Visual Communication flashcards as text

  1. A designer uses a large, bold headline next to small body text to guide the reader's attention. This technique primarily demonstrates which principle?

    Answer: Visual hierarchy

    Visual hierarchy uses size, weight, and contrast to signal which content is most important, guiding the viewer's reading order intentionally.

  2. What is 'tracking' in typography?

    Answer: Uniformly adjusting letter spacing across a range of characters or words

    Tracking (also called letter-spacing) adjusts the overall spacing uniformly across a block of text, affecting density and readability of the type.

  3. Which color scheme uses three colors equally spaced around the color wheel?

    Answer: Triadic

    A triadic color scheme selects three hues evenly spaced at 120° intervals on the color wheel, offering vibrant contrast while maintaining color balance.

  4. When designing for accessibility, what minimum contrast ratio does WCAG 2.1 recommend between normal body text and its background?

    Answer: 4.5:1

    WCAG 2.1 Level AA requires a minimum contrast ratio of 4.5:1 for normal text to ensure readability for users with low vision.

  5. A designer is asked to create artwork that will be embroidered on a jacket. Which type of artwork is easiest to convert for this use?

    Answer: A vector illustration with limited colors

    Vector illustrations with clean lines and a limited number of flat colors translate most directly to embroidery, which cannot reproduce photographic gradients.

  6. Which element of design refers to the path a viewer's eye travels through a composition?

    Answer: Line

    Line — whether actual, implied, or directional — guides the viewer's eye through the composition and can suggest movement or direct attention to a focal point.

  7. What is the primary purpose of a mood board in the early stages of a design project?

    Answer: To collect visual references that define the aesthetic direction and tone

    A mood board aggregates images, colors, textures, and type samples to align the designer and client on the visual feeling before production begins.