Client Advisory Services Flashcards
7 cards from real ABC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Client Advisory Services flashcards as text
A client advisory communication plan should be reviewed and updated:
Answer: Annually or after significant organizational changes
Advisory communication plans should be reviewed annually or after major organizational changes to remain relevant and effective.
When advising a client on spokesperson selection for a media campaign, the communicator should prioritize:
Answer: Credibility, subject-matter expertise, and media training
Effective spokespeople combine credibility, relevant expertise, and the communication skills developed through media training.
A client asks you to help craft a message that omits material information unfavorable to their product. The ethical communicator should:
Answer: Refuse and explain that selective omission can mislead audiences
The IABC Code of Ethics requires that communicators not omit information that would mislead audiences, even at a client's request.
Which measurement approach best demonstrates the ROI of a client advisory communication program?
Answer: Linking communication outcomes to business results such as sales or retention
Connecting communication outputs to tangible business outcomes such as revenue or client retention demonstrates genuine ROI.
In client advisory services, 'gap analysis' refers to:
Answer: Identifying differences between current communication practices and desired outcomes
Gap analysis compares where a client's communication program currently stands against where it needs to be to achieve strategic goals.
When a client's internal team resists implementing your advisory recommendations, the best initial step is to:
Answer: Seek to understand their concerns and address them through dialogue
Understanding and addressing resistance through collaborative dialogue builds trust and increases the likelihood of successful implementation.
A communication advisor recommending a multichannel strategy for a client should base channel selection primarily on:
Answer: Where the target audience is most likely to be reached and engaged
Effective channel strategy prioritizes reaching the intended audience where they are most active and receptive.