ABC Internal Communication & Employee Engagement Flashcards
6 cards from real ABC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 ABC Internal Communication & Employee Engagement flashcards as text
Which communication channel is most effective for delivering urgent, organization-wide announcements to all employees simultaneously?
Answer: Email broadcast
Email broadcasts reach all employees instantly and create a documented record, making them the most effective channel for urgent organization-wide announcements.
What is the primary purpose of an employee value proposition (EVP) in internal communications?
Answer: To articulate why employees should remain committed to the organization
An EVP communicates the unique benefits and reasons employees should stay engaged and committed to the organization beyond compensation.
In the ABC exam context, 'upward communication' refers to:
Answer: Feedback and information flowing from employees to management
Upward communication is the flow of information, feedback, and ideas from lower-level employees up to management and leadership.
Which metric is most commonly used to measure employee engagement levels in a US organization?
Answer: Employee Net Promoter Score (eNPS)
The eNPS measures the likelihood of employees recommending their workplace to others, making it a standard internal engagement metric.
When designing an internal communication strategy, a communicator should FIRST:
Answer: Identify the audience and their needs
Audience analysis is the foundational step in any communication strategy, ensuring messages are relevant and appropriately targeted.
Which approach best supports a culture of two-way internal communication?
Answer: Hosting town halls with Q&A sessions
Town halls with Q&A sessions create dialogue between leadership and employees, embodying true two-way communication.