(ABC) Accredited Business Communicator Practice Test
ABC ABC Public Relations & Brand Management
In public relations, what is the primary distinction between 'earned media' and 'paid media'?
Select your answer
A
Earned media is purchased advertising; paid media is free coverage
B
Earned media is coverage obtained through newsworthiness; paid media is purchased advertising space
C
Earned media is social media; paid media is print
D
Earned media is internal; paid media is external
Hint
