Video Marketing Cheat Sheet 2026

The 30 highest-yield Video Marketing facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. Blinkx is an illustration of... → Video Search Engine
2. Which video format is most commonly used for email marketing campaigns? → Including an animated GIF thumbnail linked to a video
3. What is 'dead air' in video marketing? → Unintended silence or lack of content in a video
4. Which platform feature allows creators to monetize live streams through viewer contributions? → Super Chat on YouTube Live
5. A brand wants to retarget users who watched 50% of their YouTube ad. Which Google Ads audience type enables this? → Video Remarketing
6. What type of content is best suited for a YouTube 'Playlist' from a channel growth perspective? → Thematically grouped videos that encourage binge-watching and increase session watch time
7. What benefit of viral marketing is NOT included in the list below? → Easy to forgive spamming campaign
8. What is 'keyword cannibalization' in the context of video SEO? → Multiple videos on the same channel competing for the same keyword
9. Which psychological principle explains why adding captions to videos increases engagement? → The dual-coding theory
10. Which software is most commonly used by live streamers to manage scenes, overlays, and multiple video sources? → OBS Studio
11. Which metric in YouTube Studio indicates how many unique users saw a video's thumbnail at least once? → Impressions
12. What does 'audience retention drop-off' during a live stream most likely indicate? → Content became less engaging or relevant at that moment
13. A DTC brand runs a 30-second non-skippable YouTube ad. Which bidding strategy should they use to optimize for brand awareness? → Target CPM
14. Which type of video content consistently generates the most organic shares on social media? → Emotional storytelling and how-to tutorials
15. Which platform is specifically designed for professional live webinars and virtual events rather than casual streaming? → GoToWebinar
16. Which video file format is most widely recommended for delivering final marketing videos online due to its balance of quality and compression? → MP4 (H.264)
17. What is a 'content series' strategy in social media video marketing? → Creating related videos under a consistent theme or format to build habitual viewing
18. What is a 'talking head' video format in marketing? → A video where a person speaks directly to the camera, typically from a stationary position
19. What does 'OTT' stand for in video streaming? → Over-The-Top
20. What is 'pre-roll' advertising in video marketing? → Ads that play before the main video content
21. For LinkedIn video marketing, which content type typically drives the highest engagement? → Thought leadership and industry insight videos
22. What does 'audience retention rate' measure in YouTube Analytics? → Percentage of a video viewers watch on average
23. Which element of a YouTube video most directly influences its search ranking on the platform? → Keyword-optimized title and description
24. Which of the following best describes the 'chat replay' feature on YouTube Live? → It replays the live stream chat in real time alongside the recorded video
25. What is the primary advantage of hosting a webinar over a pre-recorded video for lead generation? → Real-time interaction and Q&A with prospects
26. Which video platform introduced the 'Shorts' format to compete with TikTok? → YouTube
27. What is the best way to repurpose live stream content after the broadcast ends? → Edit highlights into short clips, blog posts, podcasts, and social media content
28. What does a sudden spike in a video's 'real-time views' report most likely indicate? → The video was featured in a trending section or shared virally
29. What is the recommended approach for naming a video file before uploading it to YouTube for SEO purposes? → Include the target keyword in the file name
30. Which scheduling practice is most important for building a loyal social media video audience? → Maintaining a consistent posting schedule