Text Message Marketing Text Messaging Marketing Overview 3 — Questions and Answers
Question 1: What is an 'MMS' message capable of including that an SMS cannot?
- More than 10 recipients
- Images, video, and audio (Correct answer)
- Encrypted text only
- Scheduled delivery
Correct answer: Images, video, and audio
MMS (Multimedia Messaging Service) supports images, video, and audio.
Question 2: A 'short code' used in SMS marketing is typically how many digits?
- 3-4 digits
- 5-6 digits (Correct answer)
- 10 digits
- 11 digits
Correct answer: 5-6 digits
Short codes are typically 5 or 6 digits for high-volume campaigns.
Question 3: What is the best practice for the frequency of marketing texts to avoid opt-outs?
- Multiple times per day
- A reasonable, disclosed cadence (Correct answer)
- Only once ever
- Whenever inventory changes
Correct answer: A reasonable, disclosed cadence
Sending at a reasonable, disclosed frequency reduces unsubscribes and complaints.
Question 4: What is a 'keyword' in SMS marketing?
- A password for the dashboard
- A word users text to opt in or trigger an action (Correct answer)
- The campaign's internal name
- A spam filter term
Correct answer: A word users text to opt in or trigger an action
A keyword is a word users text to a number to opt in or trigger a response.
Question 5: Which element should every marketing text include to remain compliant?
- A coupon code
- Opt-out instructions (Correct answer)
- The sender's home address
- An emoji
Correct answer: Opt-out instructions
Compliant marketing texts must include clear opt-out instructions.
Question 6: What is 'segmentation' in a text marketing strategy?
- Splitting messages over 160 characters
- Dividing your audience into targeted groups (Correct answer)
- Breaking a campaign into time zones
- Encrypting message parts
Correct answer: Dividing your audience into targeted groups
Segmentation divides subscribers into targeted groups for relevant messaging.
Question 7: Sending texts during which hours is generally discouraged for compliance and goodwill?
- Midday hours
- Late night and early morning (Correct answer)
- Weekend afternoons
- Lunch hours
Correct answer: Late night and early morning
Texting late at night or very early morning is discouraged and often restricted by quiet-hours rules.
Text Message Marketing Text Messaging Marketing Overview 3
What is an 'MMS' message capable of including that an SMS cannot?