Text Message Marketing Text Messaging Marketing Overview 2 — Questions and Answers
Question 1: What is the primary regulatory requirement before sending marketing texts to a consumer in the US?
- Prior express written consent (opt-in) (Correct answer)
- A purchase within the last year
- A verified email address
- A signed paper contract
Correct answer: Prior express written consent (opt-in)
The TCPA requires prior express written consent before sending marketing SMS.
Question 2: Which keyword is the legally recognized standard for opting out of an SMS campaign?
- END
- QUIT
- STOP (Correct answer)
- CANCEL
Correct answer: STOP
STOP is the universal opt-out keyword carriers and regulators recognize.
Question 3: What does 'SMS' stand for?
- Short Message Service (Correct answer)
- Simple Mailing System
- Standard Mobile Send
- Secure Messaging Software
Correct answer: Short Message Service
SMS stands for Short Message Service.
Question 4: What is the standard character limit of a single SMS segment?
- 100 characters
- 140 characters
- 160 characters (Correct answer)
- 200 characters
Correct answer: 160 characters
A single SMS segment holds up to 160 characters using GSM encoding.
Question 5: A brand that texts customers without consent risks penalties under which US law?
- CAN-SPAM Act
- TCPA (Correct answer)
- HIPAA
- GDPR
Correct answer: TCPA
The Telephone Consumer Protection Act (TCPA) governs unsolicited marketing texts.
Question 6: Which metric best measures how many recipients clicked a link in a text campaign?
- Open rate
- Click-through rate (Correct answer)
- Bounce rate
- Unsubscribe rate
Correct answer: Click-through rate
Click-through rate measures the share of recipients who clicked the link.
Question 7: Why is SMS marketing often praised compared to email marketing?
- It is always free to send
- It has much higher open rates (Correct answer)
- It requires no consent
- It allows unlimited characters
Correct answer: It has much higher open rates
SMS messages have notably higher open rates than email, often above 90%.
Text Message Marketing Text Messaging Marketing Overview 2
What is the primary regulatory requirement before sending marketing texts to a consumer in the US?