Text Message Marketing Practices 3 — Questions and Answers
Question 1: What is the best practice for obtaining consent before sending marketing texts?
- Get clear, documented express written consent specifically for SMS marketing (Correct answer)
- Assume consent if someone bought a product
- Buy a phone list and start texting
- Use consent given for email as SMS consent
Correct answer: Get clear, documented express written consent specifically for SMS marketing
Express written consent for SMS specifically is required and should be documented.
Question 2: Which practice helps keep an SMS list healthy over time?
- Regularly remove inactive or unengaged subscribers (Correct answer)
- Never remove anyone, ever
- Add purchased contacts monthly
- Re-add subscribers who opted out
Correct answer: Regularly remove inactive or unengaged subscribers
Pruning unengaged contacts improves deliverability and engagement rates.
Question 3: What is the best practice for segmenting an SMS audience?
- Group subscribers by behavior, preferences, or purchase history to send relevant offers (Correct answer)
- Send the identical message to everyone always
- Segment randomly each time
- Only segment by phone carrier
Correct answer: Group subscribers by behavior, preferences, or purchase history to send relevant offers
Behavior- and preference-based segmentation increases relevance and conversions.
Question 4: Why is A/B testing a recommended SMS practice?
- It reveals which message variations drive better engagement and conversions (Correct answer)
- It guarantees zero opt-outs
- It eliminates the need for consent
- It increases character limits
Correct answer: It reveals which message variations drive better engagement and conversions
Testing variations lets you optimize copy, timing, and CTAs with real data.
Question 5: What is a best practice for measuring SMS campaign success?
- Track metrics like click-through, conversion, and opt-out rates (Correct answer)
- Only count total messages sent
- Ignore opt-out rates entirely
- Measure success by message length
Correct answer: Track metrics like click-through, conversion, and opt-out rates
Engagement and opt-out metrics show whether campaigns are effective and sustainable.
Question 6: What is a recommended practice when running an SMS sign-up keyword campaign?
- Advertise the keyword and short code clearly with terms and consent disclosure (Correct answer)
- Hide the opt-out terms
- Use a keyword no one is told about
- Auto-subscribe people without a keyword
Correct answer: Advertise the keyword and short code clearly with terms and consent disclosure
Clear promotion of the keyword and disclosures ensures informed, compliant opt-ins.
Question 7: What is a best practice for personalizing SMS messages?
- Use the subscriber's name or relevant data when it adds genuine value (Correct answer)
- Personalize with random unrelated data
- Never use any personalization
- Insert false personal details
Correct answer: Use the subscriber's name or relevant data when it adds genuine value
Meaningful personalization improves relevance without feeling intrusive.
Text Message Marketing Practices 3
What is the best practice for obtaining consent before sending marketing texts?