SEO Test 2 — Questions and Answers
Question 1: You can get this information for free from other sources.
- Earned media (Correct answer)
- Owned media
- Guest posting
- Affiliate content
Correct answer: Earned media
Earned media refers to publicity gained through promotional efforts other than paid advertising. This includes mentions in news articles, reviews, social media shares, or word-of-mouth, which are 'earned' through good content or reputation rather than purchased directly. It's considered free because you don't pay for the placement itself.
Question 2: In content marketing, there are typically three methods of promotion:
- Online, offline, & word-of-mouth
- Paid, earned, & owned (Correct answer)
- Paid, organic, & earned
- Ads, social media, & CTAs
Correct answer: Paid, earned, & owned
In content marketing, the three primary methods of promotion are categorized as Paid, Owned, and Earned media. Paid media involves advertising, owned media refers to content on your own platforms (like your website or social media profiles), and earned media is third-party validation or publicity gained through organic means.
Question 3: What information should be included in reports about problems that haven't yet been fixed?
- A timeline of expected progress by prioritization (Correct answer)
- Don't report on issues that haven't been fixed
- The technical details around the issue
- A detailed explanation of why the issue hasn't been fixed yet
Correct answer: A timeline of expected progress by prioritization
When reporting on problems that are not yet fixed, stakeholders need clear information about the plan for resolution. Providing a timeline of expected progress, prioritized by urgency or impact, allows for effective expectation management and strategic planning. Simply detailing the technical aspects or reasons for delay isn't sufficient without a path forward.
Question 4: You can use Google Analytics to monitor Google Posts activity by:
- Justifications
- UTM codes (Correct answer)
- 301 redirects
- Short names
Correct answer: UTM codes
UTM codes are tracking parameters that can be added to URLs to help Google Analytics identify the source, medium, and campaign that referred traffic to a website. By adding unique UTM codes to links used in Google Posts, you can accurately monitor and attribute user activity originating from those posts within Google Analytics.
Question 5: It is advised as a best practice that you surface and support your key pages by:
- Breadcrumbs
- Navigation
- URL structure
- All of the above (Correct answer)
Correct answer: All of the above
All these elements are crucial for surfacing and supporting key pages. Breadcrumbs provide clear navigational paths, helping users understand their location within the site hierarchy. Effective navigation (menus) directly links to important pages. A logical URL structure also reinforces page hierarchy and relevance. Together, they enhance user experience and search engine crawlability.
Question 6: True or false: You should have a single complete page on a topic rather than different pages for each keyword variation.
- False
- True (Correct answer)
Correct answer: True
Modern SEO best practices advocate for creating comprehensive, in-depth content on a single page that addresses a topic thoroughly. Instead of creating multiple thin pages for slight keyword variations, a single robust page can rank for a broader range of related queries, provide more value to users, and consolidate link equity, leading to stronger overall performance.
Question 7: Which of the ensuing on-page elements can boost your chances of being included in a featured snippet?
- H2 tag (Correct answer)
- H1 tag
- Length of content
- Meta keywords
Correct answer: H2 tag
H2 tags (and other subheadings like H3, H4) are used to structure content and break it into digestible sections, often posing questions or summarizing key points. Google frequently extracts content from these well-structured sections, especially those that directly answer a query, to create featured snippets, making them a valuable on-page element for this purpose.
Question 8: True or false: Normally, you anticipate and desire to rank better for phrases that include your brand name.
- False
- True (Correct answer)
Correct answer: True
It is absolutely true and highly desirable to rank well for phrases that include your brand name. When users search for your brand, they are specifically looking for your business or products. Ranking #1 for these branded terms is fundamental for direct traffic, brand recognition, and ensuring users find your official website easily.
Question 9: When someone conducts a ______ search, they often want to get to a specific website, such Instagram or the Ikea homepage.
- Transactional
- Navigational (Correct answer)
- Informational
- None of the above
Correct answer: Navigational
A navigational search occurs when a user knows exactly which website they want to visit and uses a search engine to get there, often by typing the brand name. Examples include searching for 'Instagram' to reach the social media platform or 'Ikea' for their homepage. This differs from informational searches (seeking knowledge) or transactional searches (intending to buy something).
Question 10: If your Google My Business dashboard contains more than 100 listings, Google stops:
- Users from suggesting edits to your listings
- Showing your listings on Google Maps
- Sending you review notifications. (Correct answer)
- Charging you for Ads
Correct answer: Sending you review notifications.
Google My Business (GMB) has a specific threshold for review notifications. Once a business manages over 100 listings within its GMB dashboard, Google stops sending individual review notifications. This measure is likely in place to prevent overwhelming large businesses or agencies with an excessive volume of alerts for numerous locations.
Question 11: Included in the marketing funnel are:
- Awareness, intent, conversion, purchase
- Discovery, consideration, conversion, retention (Correct answer)
- Discovery, intent, evaluation, retention
- Awareness, intent, consideration, purchase
Correct answer: Discovery, consideration, conversion, retention
The marketing funnel represents the customer journey, guiding them from initial awareness to becoming loyal customers. The stages typically include Discovery (when a customer first learns about a product/service), Consideration (when they evaluate options), Conversion (when they make a purchase or desired action), and Retention (strategies to keep them as repeat customers).
SEO Test 2
You can get this information for free from other sources.