SEM Test 4 — Questions and Answers

Question 1: The client works on their AdWords account for three hours each week. Each hour, they can see four patients. Each client brings in $100 for them. How much does it cost them (opportunity cost) to manage their own AdWords account each month?

$2,000
$1,200
$4,800 (Correct answer)
$4,000

Correct answer: $4,800

This question calculates opportunity cost. If the client spends 3 hours/week * 4 weeks/month = 12 hours/month managing AdWords, and could see 4 patients/hour * $100/patient = $400/hour, then their monthly opportunity cost is 12 hours * $400/hour = $4,800. This is the revenue they forgo by managing their own account.

Question 2: Why is it significant to mention that we record calls when displaying the contact manager?

Auditing staff and staff training
Transparency, completely black and white - you will know calls are legit and from us
Optimization of the account
All of the above (Correct answer)

Correct answer: All of the above

Mentioning call recording is significant for several reasons. It provides transparency, assuring the client that calls are legitimate and from the service. It also allows for auditing staff performance and training, improving customer service, and provides valuable data for optimizing the account by understanding caller needs and lead quality. Therefore, all the listed benefits apply.

Question 3: Why don't you charge per call, and how would you respond to that?

We do charge per call
With a flat rate per call there is no incentive for improving the quality of our calls/leads (Correct answer)
We can actually reduce your customer acquisition cost month over month as we figure out which clicks are producing the best telephone calls (Correct answer)

Correct answer: With a flat rate per call there is no incentive for improving the quality of our calls/leads

Charging a flat rate per call would remove the incentive for the service provider to focus on the *quality* of the leads or calls generated. Instead, the focus would shift to simply maximizing the *quantity* of calls, regardless of whether they convert into actual business for the client. This approach ensures that the provider is motivated to deliver high-converting leads, aligning their success with the client's actual business growth rather than just call volume.

Question 4: How can you tell whether a website uses flash exclusively?

Domain name doesn't change
Select Ctrl A. Whatever does not hi-light in blue or you can right-click on image to determine if flash is present (Correct answer)
Any site that has moving images
All of the above

Correct answer: Select Ctrl A. Whatever does not hi-light in blue or you can right-click on image to determine if flash is present

To identify if a website relies exclusively on Flash, a common method is to select all content on the page (Ctrl+A). If significant portions of the page do not highlight in blue, it suggests that content is embedded within a Flash object rather than being standard HTML text or images. Additionally, right-clicking on elements that don't highlight can reveal a Flash-specific context menu, confirming the presence of Flash content.

Question 5: How would you respond to the argument that you wish to dominate Google?

We place you in the positions that we know will give you the strongest return on investment
Google is 65% of the market, but that still leaves a big chunk that you aren't addressing
What's more important? Being #1 all of the time or driving the lowest possible customer acquisition cost?
All of the above (Correct answer)

Correct answer: All of the above

When confronted with the argument of dominating Google, a comprehensive response involves several key points. Firstly, emphasizing a focus on return on investment (ROI) clarifies the strategic goal. Secondly, highlighting that Google, while dominant, doesn't encompass the entire market reminds the client of other valuable traffic sources. Finally, reframing the discussion to prioritize the lowest possible customer acquisition cost over being #1 all the time demonstrates a commitment to the client's financial success.

Question 6: Best practices for SEO are considered when building websites.

False
True (Correct answer)

Correct answer: True

It is true that best practices for Search Engine Optimization (SEO) are crucial considerations when building websites. Implementing SEO best practices from the outset ensures that a website is structured and coded in a way that search engines can easily crawl, index, and understand its content. This foundational approach helps improve the site's visibility in search results, leading to better organic traffic and overall online performance.

Question 7: What does "browser compatibility" mean?

Site is compatible with Google
Site opens in explorer (Correct answer)
Site is compatible with CitySearch
Site opens in Firefox (Correct answer)

Correct answer: Site opens in explorer

Browser compatibility refers to a website's ability to function and display correctly across different web browsers. While the provided answer specifically mentions 'Site opens in explorer,' a more complete understanding is that a compatible site should render consistently and without errors in various popular browsers like Chrome, Firefox, Safari, and Edge. Ensuring compatibility is vital for providing a consistent user experience to all visitors, regardless of their chosen browser.

Question 8: Which of the following closing strategies has been demonstrated to work for the best reps?

Assumptive Close (Correct answer)
Affordable Close
Assistive Close
All of the above

Correct answer: Assumptive Close

The Assumptive Close is a sales strategy where the salesperson proceeds with the assumption that the prospect has already decided to buy. This technique involves using language and actions that imply the sale is going forward, such as asking 'When would you like to start?' instead of 'Are you ready to buy?'. It helps guide the conversation towards the next steps and can be effective for confident and experienced sales representatives.

Question 9: True/False: Adversites are constructed using SEO best practices.

False
True (Correct answer)

Correct answer: True

It is true that Adversites are constructed using SEO best practices. Adversites are designed to be highly optimized for search engines, ensuring they rank well for relevant keywords. This involves incorporating proper keyword usage, clean code, mobile responsiveness, and other SEO techniques to maximize their visibility and effectiveness in attracting potential customers.

Question 10: True/False: E-commerce websites are supported by and/or sponsored by Y-Series.

False (Correct answer)
True

Correct answer: False

It is false that e-commerce websites are supported by or sponsored by Y-Series. Y-Series typically focuses on lead generation and driving calls or inquiries for local businesses, rather than providing direct support or sponsorship for transactional e-commerce platforms. Their services are generally geared towards connecting customers with local businesses, not facilitating online sales directly.

Question 11: What criteria are used to decide whether you can mirror a website?

Frames
Relevant content for all landing pages
All of the above (Correct answer)

Correct answer: All of the above

When deciding whether to mirror a website, several criteria are considered to ensure the mirrored site is effective and compliant. These include evaluating the use of frames, as they can complicate mirroring and SEO, and ensuring there is relevant content for all landing pages to provide a good user experience and search engine value. Considering 'All of the above' implies a holistic assessment of the original site's structure, content, and technical aspects.

SEM Test 4

The client works on their AdWords account for three hours each week.
Each hour, they can see four patients.
Each client brings in $100 for them.
How much does it cost them (opportunity cost) to manage their own AdWords account each month?