Sales Copy Effective Calls to Action 2 — Questions and Answers
Question 1: Which psychological principle makes a CTA like 'Only 3 spots left!' more persuasive?
- Social proof
- Scarcity (Correct answer)
- Authority
- Reciprocity
Correct answer: Scarcity
Scarcity triggers loss aversion, making people act faster to avoid missing out.
Question 2: A CTA button says 'Submit.' What is the most effective rewrite?
- Click Here
- Send My Request (Correct answer)
- Go
- Enter
Correct answer: Send My Request
'Send My Request' is benefit-focused and uses first-person possession, making it more compelling than generic labels.
Question 3: What does 'above the fold' mean in the context of CTA placement?
- The CTA is placed in bold text
- The CTA appears without scrolling (Correct answer)
- The CTA uses a bright color
- The CTA is placed at the bottom of the page
Correct answer: The CTA appears without scrolling
Above the fold refers to the visible area of a page before the user scrolls, maximizing immediate CTA exposure.
Question 4: Which CTA phrasing best reduces purchase anxiety?
- Buy Now — No Refunds
- Order Today
- Try It Free — Cancel Anytime (Correct answer)
- Get Started Immediately
Correct answer: Try It Free — Cancel Anytime
'Try It Free — Cancel Anytime' lowers perceived risk, directly addressing buyer hesitation.
Question 5: A landing page for a free webinar has two CTA options. Which performs better?
- Register
- Save My Free Seat Now (Correct answer)
- Sign Up
- Join
Correct answer: Save My Free Seat Now
'Save My Free Seat Now' combines urgency, value (free), and ownership language for maximum conversion.
Question 6: What is a 'ghost button' CTA and when should it be avoided?
- A CTA that appears on hover only; avoid on mobile
- A transparent-outline button with no fill; avoid as the primary CTA (Correct answer)
- A CTA hidden behind a modal; avoid on landing pages
- A text-only link CTA; avoid in email campaigns
Correct answer: A transparent-outline button with no fill; avoid as the primary CTA
Ghost buttons have low contrast and perform poorly as primary CTAs because they fail to draw attention.
Question 7: Which element directly beneath a CTA button most reduces click hesitation?
- A product image
- A micro-commitment statement like 'No credit card required' (Correct answer)
- A headline
- A testimonial carousel
Correct answer: A micro-commitment statement like 'No credit card required'
Micro-commitment statements immediately below the CTA neutralize common objections at the decision moment.
Sales Copy Effective Calls to Action 2
Which psychological principle makes a CTA like 'Only 3 spots left!' more persuasive?