PPC Google Ads Campaign Management 1 — Questions and Answers
Question 1: Which Google Ads campaign type shows ads across Gmail, YouTube, and the Google Display Network simultaneously?
- Search campaign
- Performance Max campaign (Correct answer)
- Discovery campaign
- Smart campaign
Correct answer: Performance Max campaign
Performance Max campaigns run across all Google channels including Search, Display, YouTube, Gmail, and Maps from a single campaign.
Question 2: What does a Quality Score of 10 in Google Ads primarily indicate?
- High daily budget
- Excellent expected CTR, ad relevance, and landing page experience (Correct answer)
- Maximum bid amount
- High impression share
Correct answer: Excellent expected CTR, ad relevance, and landing page experience
A Quality Score of 10 reflects that Google rates your expected CTR, ad relevance, and landing page experience as 'Above Average' across all three components.
Question 3: In Google Ads, what is the primary purpose of ad scheduling (dayparting)?
- To limit keyword reach
- To show ads only during hours or days most likely to convert (Correct answer)
- To split test ad copy automatically
- To control geographic targeting
Correct answer: To show ads only during hours or days most likely to convert
Ad scheduling lets advertisers control when ads are shown, allowing bid adjustments or full ad suppression during low-converting times.
Question 4: Which match type in Google Ads gives you the most control over which search queries trigger your ads?
- Broad match
- Phrase match
- Exact match (Correct answer)
- Broad match modifier
Correct answer: Exact match
Exact match only triggers ads when the search query matches the keyword meaning very closely, giving advertisers the highest level of control.
Question 5: What is an impression share in Google Ads?
- The percentage of clicks your ad received
- The percentage of eligible impressions your ads actually received (Correct answer)
- The share of your budget spent on display ads
- The ratio of impressions to conversions
Correct answer: The percentage of eligible impressions your ads actually received
Impression share is the percentage of impressions your ads received out of the total impressions they were eligible to receive based on targeting settings and bids.
Question 6: Which Google Ads feature allows you to automatically pause low-performing ads and promote higher-performing ones?
- Dynamic keyword insertion
- Ad rotation set to 'Optimize' (Correct answer)
- Responsive search ads
- Smart bidding
Correct answer: Ad rotation set to 'Optimize'
Setting ad rotation to 'Optimize' tells Google to show the best-performing ads more frequently based on signals like keywords and device.
PPC Google Ads Campaign Management 1
Which Google Ads campaign type shows ads across Gmail, YouTube, and the Google Display Network simultaneously?