Mobile Marketing Random Questions 2 — Questions and Answers
Question 1: What does 'mobile-first indexing' mean for mobile marketers?
- Google primarily uses the mobile version of a site for ranking (Correct answer)
- Mobile ads are indexed before desktop ads
- Mobile users are prioritized in paid search auctions
- Apps rank higher than mobile websites
Correct answer: Google primarily uses the mobile version of a site for ranking
Mobile-first indexing means Google crawls and indexes the mobile version of a website to determine its search rankings.
Question 2: What is the primary advantage of using SMS marketing over email marketing?
- Lower cost per message
- Higher open rates (often above 90%) (Correct answer)
- Better multimedia support
- Easier audience segmentation
Correct answer: Higher open rates (often above 90%)
SMS messages have open rates exceeding 90%, far higher than typical email open rates of 20–30%.
Question 3: In mobile advertising, what does 'viewability' measure?
- The total number of ad impressions served
- Whether an ad was actually seen by a user on screen (Correct answer)
- The click-through rate of a mobile ad
- How long a video ad plays before being skipped
Correct answer: Whether an ad was actually seen by a user on screen
Viewability measures whether an ad was actually visible on a user's screen, not just technically served.
Question 4: Which mobile marketing strategy uses geographic boundaries to trigger ads or notifications when a user enters a defined area?
- Beacon marketing
- Geofencing (Correct answer)
- Contextual targeting
- Proximity push
Correct answer: Geofencing
Geofencing creates a virtual perimeter around a location, triggering ads or alerts when a mobile device enters or exits that zone.
Question 5: What is a 'mobile moment' in the context of mobile marketing strategy?
- The peak traffic hour for mobile users
- A specific point in time when a customer turns to their device to act on a need (Correct answer)
- The first time a user opens a brand's app
- A viral mobile campaign moment
Correct answer: A specific point in time when a customer turns to their device to act on a need
A mobile moment is when a customer instinctively reaches for their device to address an immediate need, representing a key opportunity for marketers.
Question 6: Which metric best measures the effectiveness of a mobile app re-engagement campaign?
- New installs
- App Store rating
- Lapsed user return rate (Correct answer)
- Daily active users from new audiences
Correct answer: Lapsed user return rate
Lapsed user return rate directly measures how many previously inactive users were re-engaged by the campaign.
Question 7: What is 'app indexing' and why is it valuable for mobile marketers?
- Listing an app in multiple app stores simultaneously
- Allowing search engines to surface in-app content in search results (Correct answer)
- Tracking which app features users access most
- Indexing user behavior data for ad targeting
Correct answer: Allowing search engines to surface in-app content in search results
App indexing enables search engines to crawl and display in-app content in search results, driving traffic directly into the app.
Mobile Marketing Random Questions 2
What does 'mobile-first indexing' mean for mobile marketers?