Mobile Marketing Mobile Marketing-FREE Mobile Marketing 1 — Questions and Answers
Question 1: Which mobile marketing channel involves sending promotional messages directly to a user's device lock screen without requiring the app to be open?
- In-app messages
- Push notifications (Correct answer)
- SMS campaigns
- Email marketing
Correct answer: Push notifications
Push notifications are delivered directly to a device's lock screen or notification tray even when the app is closed, making them ideal for time-sensitive promotions and re-engagement without requiring the user to have the app open.
Question 2: What does 'DAU/MAU ratio' measure in mobile marketing analytics?
- Download acquisition versus monthly advertising units
- Daily Active Users divided by Monthly Active Users, indicating app stickiness (Correct answer)
- Data acquisition utility versus mobile attribution units
- Daily average usage compared to maximum app users
Correct answer: Daily Active Users divided by Monthly Active Users, indicating app stickiness
The DAU/MAU ratio (Daily Active Users ÷ Monthly Active Users) is a key engagement metric that reveals how 'sticky' an app is — a higher ratio means users return to the app more frequently within a month.
Question 3: Which type of mobile ad format rewards users with in-app currency or content in exchange for watching a video advertisement to completion?
- Interstitial ad
- Native ad
- Rewarded video ad (Correct answer)
- Banner ad
Correct answer: Rewarded video ad
Rewarded video ads offer users an incentive (such as extra lives, coins, or premium content) in exchange for watching a video ad all the way through, resulting in higher completion rates and positive user sentiment compared to forced ad formats.
Question 4: What is 'deep linking' in the context of mobile marketing?
- Embedding hidden tracking pixels in mobile emails
- A URL that directs users to a specific page or content within a mobile app rather than just the app's home screen (Correct answer)
- Connecting multiple mobile ad networks simultaneously
- Tracking user behavior across different mobile devices
Correct answer: A URL that directs users to a specific page or content within a mobile app rather than just the app's home screen
Deep linking uses a specially formatted URL to send users directly to a specific screen or piece of content inside a mobile app, improving user experience by skipping the app's home screen and reducing friction in campaign funnels.
Question 5: In mobile marketing, what is the primary function of a QR code used in an offline advertisement?
- To encrypt user data for security purposes
- To bridge offline media to a digital destination by linking to a URL or app when scanned (Correct answer)
- To measure the print quality of physical marketing materials
- To track the geographic location of the billboard or poster
Correct answer: To bridge offline media to a digital destination by linking to a URL or app when scanned
QR codes in offline ads serve as a bridge between physical media (billboards, flyers, packaging) and digital content, allowing users to instantly access a landing page, app download link, or promotion simply by scanning the code with their smartphone camera.
Question 6: Which mobile marketing metric best indicates the percentage of users who continue using an app after their initial download over a specific time period?
- Click-Through Rate (CTR)
- Cost Per Mille (CPM)
- User Retention Rate (Correct answer)
- Return on Ad Spend (ROAS)
Correct answer: User Retention Rate
User Retention Rate measures the percentage of users who return to and continue using an app after installation over a defined period (e.g., Day 1, Day 7, Day 30 retention), making it a critical indicator of long-term app value and user satisfaction.
Mobile Marketing Mobile Marketing-FREE Mobile Marketing 1
Which mobile marketing channel involves sending promotional messages directly to a user's device lock screen without requiring the app to be open?