Google Analytics GA4 Reporting and Attribution 2 — Questions and Answers
Question 1: In GA4, which attribution model gives equal credit to every touchpoint in the conversion path?
- Linear (Correct answer)
- Last click
- Position-based
- Data-driven
Correct answer: Linear
The linear model distributes credit evenly across all touchpoints in the path.
Question 2: Which report in GA4 shows the sequence of pages and screens users view during a session?
- Pages and screens
- Path exploration (Correct answer)
- User acquisition
- Demographic details
Correct answer: Path exploration
Path exploration visualizes the steps users take through your site or app.
Question 3: What does the 'Conversions' metric in GA4 count by default?
- Only first-time purchases
- Each occurrence of a key event (Correct answer)
- Sessions with engagement
- Unique users only
Correct answer: Each occurrence of a key event
GA4 counts every occurrence of an event marked as a key/conversion event.
Question 4: Which GA4 attribution setting determines how long a click can be credited before a conversion?
- Engagement window
- Lookback window (Correct answer)
- Session timeout
- Retention period
Correct answer: Lookback window
The lookback window defines how far back GA4 looks to credit touchpoints.
Question 5: What is the default attribution model for the 'Conversion paths' report in GA4?
- Last click
- Data-driven (Correct answer)
- First click
- Time decay
Correct answer: Data-driven
GA4 uses data-driven attribution as the default model for reporting conversions.
Question 6: Which dimension would you use to see which marketing channel drove a user's first visit?
- Session source/medium
- First user source/medium (Correct answer)
- Event source
- Page referrer
Correct answer: First user source/medium
First user source/medium reports the channel of a user's initial acquisition.
Question 7: In GA4 Explorations, what does a 'Funnel exploration' help you analyze?
- Revenue by product
- Step-by-step completion and drop-off rates (Correct answer)
- Real-time active users
- Audience overlap
Correct answer: Step-by-step completion and drop-off rates
Funnel exploration shows how users progress and where they drop off across defined steps.
Google Analytics GA4 Reporting and Attribution 2
In GA4, which attribution model gives equal credit to every touchpoint in the conversion path?