Google Analytics Certification Exam 2 — Questions and Answers
Question 1: In Google Analytics 4, what is the default data retention period for user-level and event-level data on the standard (free) tier?
- 2 months (Correct answer)
- 14 months
- 26 months
- 50 months
Correct answer: 2 months
GA4 standard properties default to 2 months of event data retention, configurable up to 14 months.
Question 2: Which GA4 reporting identity option uses Google signals, user ID, and device data to deduplicate users?
- Device-based
- Blended (Correct answer)
- Observed
- Modeled
Correct answer: Blended
The Blended reporting identity combines User-ID, Google signals, device ID, and modeling to identify users.
Question 3: What is the maximum number of custom dimensions you can register in a standard GA4 property?
- 10
- 25
- 50 (Correct answer)
- 125
Correct answer: 50
Standard GA4 properties allow up to 50 event-scoped custom dimensions.
Question 4: In GA4, which event parameter is automatically collected to identify the page a user viewed?
- page_referrer
- page_location (Correct answer)
- page_title
- page_path
Correct answer: page_location
GA4 automatically collects page_location, which holds the full URL of the viewed page.
Question 5: Which GA4 feature lets you create a temporary filtered view of report data without permanently changing the property?
- Comparisons (Correct answer)
- Segments only
- Data filters
- Channel groups
Correct answer: Comparisons
Comparisons let you temporarily filter and contrast subsets of data within standard reports.
Question 6: What does a GA4 conversion (key event) require to be counted?
- A purchase value
- An event marked as a conversion (Correct answer)
- A linked Google Ads account
- A custom dimension
Correct answer: An event marked as a conversion
Any event can become a conversion/key event once it is toggled or marked as one in GA4.
Question 7: Which GA4 attribution model gives all conversion credit to the last channel before conversion, excluding direct?
- Last click (Correct answer)
- First click
- Data-driven
- Linear
Correct answer: Last click
The last-click (paid and organic) model assigns full credit to the final non-direct channel.
Google Analytics Certification Exam 2
In Google Analytics 4, what is the default data retention period for user-level and event-level data on the standard (free) tier?