Google Adwords Exam 3 — Questions and Answers
Question 1: Which type of conversion tracking measures actions completed on your website after an ad click?
- Website conversion tracking (Correct answer)
- Call-only tracking
- Store visit tracking
- Impression tracking
Correct answer: Website conversion tracking
Website conversion tracking uses a tag to record actions like purchases or sign-ups on your site.
Question 2: What is a responsive search ad?
- An ad that mixes multiple headlines and descriptions to find best combinations (Correct answer)
- A single fixed headline ad
- A video-only ad
- An ad that only runs on mobile
Correct answer: An ad that mixes multiple headlines and descriptions to find best combinations
Responsive search ads test combinations of provided headlines and descriptions to optimize performance.
Question 3: Which setting controls how your budget is spent over the course of a day?
- Ad delivery / bid strategy pacing (Correct answer)
- Ad rotation
- Keyword match type
- Final URL
Correct answer: Ad delivery / bid strategy pacing
Google's bid strategy and delivery manage spending across the day to maximize results within the budget.
Question 4: What does the impression share metric represent?
- The percentage of impressions you received out of those you were eligible for (Correct answer)
- Total number of impressions
- Clicks divided by cost
- Conversions per impression
Correct answer: The percentage of impressions you received out of those you were eligible for
Impression share is the impressions you received divided by the estimated impressions you were eligible to receive.
Question 5: Which extension (asset) lets users call your business directly from the ad?
- Call asset (Correct answer)
- Sitelink asset
- Price asset
- Promotion asset
Correct answer: Call asset
Call assets add a phone number or call button so users can contact your business.
Question 6: When should you use a phrase match keyword?
- When you want searches that include the meaning of your phrase in order (Correct answer)
- When you want maximum reach with any related query
- When you want only the exact term
- When you want to exclude terms
Correct answer: When you want searches that include the meaning of your phrase in order
Phrase match shows ads for searches that include the meaning of your keyword phrase.
Question 7: What is the main goal of the Display Network?
- Reach users across websites, apps, and videos with visual ads (Correct answer)
- Show text ads only on Google search
- Manage product feeds
- Track phone calls
Correct answer: Reach users across websites, apps, and videos with visual ads
The Display Network places visual and text ads across millions of sites, apps, and Google properties.
Google Adwords Exam 3
Which type of conversion tracking measures actions completed on your website after an ad click?