Google Adwords Google Ads Display Network 2 — Questions and Answers
Question 1: What are 'in-market audiences' on the Google Display Network?
- Users who are currently shopping for products or services similar to yours (Correct answer)
- Users who follow your brand on social media
- Users located in your target market geographic area
- Users who have visited competitor websites
Correct answer: Users who are currently shopping for products or services similar to yours
In-market audiences consist of users who Google has identified as actively researching or comparing products and services in a specific category, signaling purchase intent.
Question 2: What is the viewability standard for a display ad impression to be counted as 'viewable' by Google Active View?
- 100% of the ad visible for at least 1 second
- At least 50% of the ad visible for at least 1 second (Correct answer)
- At least 50% of the ad visible for at least 2 seconds
- Any part of the ad visible for at least 3 seconds
Correct answer: At least 50% of the ad visible for at least 1 second
According to the IAB/MRC standard used by Google, a display ad is viewable when at least 50% of its area is visible on screen for at least 1 second.
Question 3: Which type of audience targeting lets you create a list based on people similar to your existing site visitors?
- Affinity audiences
- In-market audiences
- Similar audiences (Correct answer)
- Custom affinity audiences
Correct answer: Similar audiences
Similar audiences (now called optimized targeting) use machine learning to find new users who share characteristics with your existing remarketing lists.
Question 4: What is frequency capping in Google Display campaigns?
- Setting a maximum number of clicks per user per day
- Limiting how many times an individual user sees your ad in a given period (Correct answer)
- Capping the maximum cost per thousand impressions
- Restricting the number of ad variations Google can test
Correct answer: Limiting how many times an individual user sees your ad in a given period
Frequency capping limits the number of times a specific user sees your display ads over a set time period, preventing ad fatigue.
Question 5: What is the main advantage of using Topic targeting on the Google Display Network?
- It guarantees first-position placement on relevant sites
- It allows your ads to appear on pages related to specific topics without selecting individual sites (Correct answer)
- It targets users based on their stated interests in Google profiles
- It lowers CPC for relevant topic categories
Correct answer: It allows your ads to appear on pages related to specific topics without selecting individual sites
Topic targeting places your ads on pages whose content is categorized under topics you select, giving you broad reach across many relevant sites at once.
Question 6: What type of Google Display ad allows you to upload HTML5 files with interactive elements?
- Responsive display ads
- Uploaded image ads
- Rich media ads (Correct answer)
- Dynamic display ads
Correct answer: Rich media ads
Rich media ads support HTML5, animations, and interactive elements like video and expandable panels, offering more engaging formats than standard image ads.
Google Adwords Google Ads Display Network 2
What are 'in-market audiences' on the Google Display Network?