Google AdWords Fundamentals Exam Answers 1 — Questions and Answers

Question 1: Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

Remarketing (Correct answer)
Conversion tracking
Dynamic Search Ads
Ecommerce tracking

Correct answer: Remarketing

Remarketing (also known as retargeting) is an AdWords feature specifically designed to show ads to people who have previously visited your website or used your app. This allows advertisers to re-engage with interested users, reminding them of products or services they viewed and encouraging them to return and complete a desired action, such as a purchase.

Question 2: You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?

It allows you to show your ad on app categories that you choose (Correct answer)
It encourages people using mobile devices to install your app
It directs people to your online store to purchase your products
It lets people who see your ad get directions to your store on Google Maps

Correct answer: It allows you to show your ad on app categories that you choose

When promoting products with a mobile apps campaign on the Display Network, you can target specific app categories. This means your ads for video games can appear within gaming apps or other relevant app categories, reaching users who are already engaged with mobile apps and likely to be interested in your products. It allows for contextual placement within the app ecosystem.

Question 3: Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign (Correct answer)
Mange, edit, and view multiple accounts at the same time
Copy or move items between ad groups and campaigns
Undo and redo multiple changes while editing his campaigns

Correct answer: Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign

AdWords Editor is an offline tool for managing campaigns, allowing users to make bulk changes and edits without an internet connection. However, it cannot refresh real-time performance statistics like cost-per-click (CPC) data or other live metrics. To see the latest performance, Tony would need to sync his changes with the online AdWords interface, which requires an internet connection.

Question 4: Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

Lower the daily budget amount
Change the ad delivery method from “Accelerated” to “Standard” (Correct answer)
Pause the campaign to stop showing ads and accruing costs
Increase the maximum cost-per-click (CPC) bid

Correct answer: Change the ad delivery method from “Accelerated” to “Standard”

When a campaign consistently meets its daily budget, 'Accelerated' delivery spends the budget as quickly as possible, potentially exhausting it early in the day. Changing to 'Standard' delivery tells Google Ads to spread the budget more evenly throughout the day. This helps ensure ads are shown across all hours, maximizing visibility and potential conversions over the entire day rather than just the morning.

Question 5: How can you see if people are searching for your client’s services during the early morning and evening hours?

Segment performance statistics by time (Correct answer)
Run a search terms report
Monitor reach and frequency data
Run a keyword diagnosis

Correct answer: Segment performance statistics by time

To determine if people are searching for your client's services during specific hours, you need to segment your campaign performance data by 'Time,' specifically 'Hour of day.' This breakdown will show you impressions, clicks, and conversions for each hour. This allows you to identify peak search times and adjust bidding or ad scheduling to optimize for those periods.

Question 6: What’s one benefit of creating multiple ad groups?

You can break up keywords and ads into related themes (Correct answer)
You can set different budgets for each ad group
You can pause specific keywords if they are not performing well
You can target specific ad groups into various Google networks

Correct answer: You can break up keywords and ads into related themes

Creating multiple ad groups allows you to organize your campaign into highly specific, related themes. Each ad group can contain a tightly focused set of keywords and corresponding ad copy that is highly relevant to those keywords. This improves ad relevance, Quality Score, and the overall user experience, leading to better campaign performance and more targeted messaging.

Question 7: You would choose to advertise on the Google Search Network if you wanted to:

reach customers while they’re searching for your products or services (Correct answer)
choose the types of websites where you want your ads tos how
choose from a range of ad formats, like video and image ads
reach customers browsing websites related to your business

Correct answer: reach customers while they’re searching for your products or services

The Google Search Network is fundamentally designed for intent-based advertising. You choose to advertise on it to reach customers at the precise moment they are actively searching on Google for information, products, or services related to your business. This allows you to connect with users who have expressed a direct interest through their search queries.

Question 8: When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

50% of how much your product is worth
the same amount as the profit generated by your product
the same amount as the revenue generated by your product
based on how much your product is worth (Correct answer)

Correct answer: based on how much your product is worth

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the value of a conversion (e.g., a sale) to your business. Your bid should be based on how much your product is worth and the profit you expect to make from a sale. This ensures your bids are set at a level that is profitable and aligns with the actual value each customer brings to your business.

Question 9: When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Add the terms as negative keywords (Correct answer)
Add the terms as keywords
Add the terms as exact match keywords
Add the terms as phrase match keywords

Correct answer: Add the terms as negative keywords

If the Search terms report reveals irrelevant search queries, adding them as negative keywords is crucial. Negative keywords prevent your ads from showing for those specific terms, ensuring your budget isn't wasted on clicks from users who aren't interested in your client's offerings. This refines targeting, improves ad relevance, and increases campaign efficiency by focusing on valuable searches.

Question 10: Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

“Search Network only – All features” (Correct answer)
“Display Network only – All features”
“Search Network with Display Select – All features”
“Display Network only – Remarketing

Correct answer: “Search Network only – All features”

The "Search Network only" campaign type is ideal because Mimi wants to reach people who are actively *searching* for baked goods. The "All features" option is crucial as it provides access to advanced settings like ad scheduling, which allows her to specify that ads only show during her business hours. This combination ensures her ads are relevant and appear only when she can serve customers.

Question 11: All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you’d pay for that click?

51 (Correct answer)
1
01
5

Correct answer: 51

Google Ads operates on a second-price auction model, meaning you pay the minimum amount necessary to outrank the next highest bidder. If the next most competitive bid is $0.50, you would typically pay one cent more than that amount. Therefore, to secure the ad position, you would pay $0.50 + $0.01 = $0.51.

Question 12: Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

they interact with her website (Correct answer)
likely they are to click her ads
they perceive her products
likely they are to become a regular customer

Correct answer: they interact with her website

Google Analytics is a web analytics service that tracks and reports website traffic. It provides detailed data on how users navigate, engage with content, and complete goals on a client's website. This includes metrics like pages visited, time on site, bounce rate, and conversion paths, offering insights into their online behavior.

Question 13: What happens when a campaign consistently meets its average daily budget?

Ads in that campaign will show less often than they could (Correct answer)
Ads in that campaign will stop showing for the rest of the billing cycle
Average cost-per-click (CPC) bids will be lowered
Your budget is automatically adjusted

Correct answer: Ads in that campaign will show less often than they could

When a campaign consistently meets its average daily budget, Google stops showing its ads for the remainder of that day. This means the campaign misses out on potential impressions and clicks that could have occurred if the budget were higher. Consequently, the ads will show less often than they could, limiting the campaign's overall reach and performance.

Question 14: Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Cost-per-acquisition (CPA) (Correct answer)
Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)

Correct answer: Cost-per-acquisition (CPA)

Sara's goal is to get more people to call her business, which is a specific conversion action. Cost-per-acquisition (CPA) bidding is designed to optimize for conversions, allowing advertisers to set a target cost for each desired action. This strategy helps maximize the number of calls within a specified budget.

Question 15: When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Information about Italian food in the description
Use the same headline and description as other advertisers
An exclamation point in the display URL
Include call-to-actions, such as “Find the nearest location” (Correct answer)

Correct answer: Include call-to-actions, such as “Find the nearest location”

To make ad text compelling, it should clearly guide potential customers toward a desired action. Including strong call-to-actions (CTAs) like “Find the nearest location” directly addresses user intent for a local business and provides a clear next step. This makes the ad more actionable and relevant to someone searching for a restaurant.

Question 16: Keyword Planner can help you build a new Search Network campaign by:

multiplying keyword lists together (Correct answer)
creating new ads based on your keywords
organizing potential placements into ad groups
suggesting landing pages for your ads

Correct answer: multiplying keyword lists together

Keyword Planner is a powerful tool for keyword research and campaign planning. One of its key functions is the ability to combine multiple lists of keywords, effectively 'multiplying' them to generate a comprehensive set of new keyword ideas. This helps advertisers discover relevant search terms and build out extensive keyword lists for their Search Network campaigns.

Question 17: Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

Placements (Correct answer)
Remarketing
Keywords
Topics

Correct answer: Placements

Placements targeting allows advertisers to choose specific websites, apps, or video channels on the Google Display Network where they want their ads to appear. Since the research identified specific car blogs that the client's audience visits, directly targeting these known websites through placements is the most effective method to reach those people.

Question 18: Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Increase the average daily budget for the campaign
Broaden the list of keywords to reach more potential customers
Increase the cost-per-click (CPC) bid for low-performing keywords
Make sure the landing page is closely related to the ad (Correct answer)

Correct answer: Make sure the landing page is closely related to the ad

A low conversion rate despite many clicks often indicates a disconnect between the ad and the landing page. Users click the ad expecting specific information or an experience, and if the landing page doesn't deliver on that promise or is irrelevant, they will leave without converting. Ensuring the landing page is highly relevant and consistent with the ad's message improves user experience and conversion likelihood.

Question 19: On the Display Network, your ad is eligible to show on a webpage if your:

ad text matches that webpage’s content
landing page matches that webpage’s content
website matches that webpage’s content
keywords match that webpage’s content (Correct answer)

Correct answer: keywords match that webpage’s content

On the Display Network, Google uses contextual targeting to determine ad eligibility. This means Google analyzes the content of a webpage and, if your keywords are relevant to that content, your ad becomes eligible to show. This ensures your ads are displayed alongside content that aligns with your target audience's interests.

Question 20: When someone clicks your ad, the actual amount you’re charged will be:

The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit (Correct answer)
The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater

Correct answer: The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

When someone clicks your ad, Google Ads uses a second-price auction system. You are charged the minimum amount necessary to maintain your ad's position and outrank the next competitor, but this amount will never exceed your maximum cost-per-click (max. CPC) bid. This system ensures you pay only what's required to secure your spot.

Question 21: You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions (Correct answer)
creating ads that include terms or phrases people are searching for
creating relevant ads and keywords, but not using ad extensions
creating ads that link to a generic landing page

Correct answer: creating high-quality ads and landing page/ creating relevant keywords and ads, and using ad extensions

Ad position is determined by Ad Rank, which considers your bid, Quality Score, and the expected impact of ad extensions. By creating highly relevant keywords, compelling ad copy, an excellent landing page experience (all contributing to a higher Quality Score), and utilizing ad extensions, you can achieve a higher Ad Rank and thus a better ad position, even with a lower CPC bid.

Question 22: What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

Run a Campaign Experiment on the existing campaign that switches between both landing pages (Correct answer)
Create another ad group for the new landing page and compare the two ad groups
Create another campaign for the new landing page and compare the two campaigns
Replace the existing landing page with the new one and compare this month’s data to last month’s

Correct answer: Run a Campaign Experiment on the existing campaign that switches between both landing pages

Campaign Experiments (often part of Drafts & Experiments in Google Ads) are specifically designed for A/B testing variations within an existing campaign. This feature allows you to split traffic between different versions of a landing page for the same ad, directly comparing their performance metrics under controlled conditions to determine which performs better.

Question 23: Which of the following is a benefit of advertising online with Google AdWords? OR Which is a benefit of advertising online with Google AdWords?

Advertisers can choose how many times their ad should show during the day
Advertisers pay the same amount every time someone clicks their ad
Advertisers can pay to always show their ad above the organic search results
Advertisers can choose how much they spend and only pay when someone clicks their ad (Correct answer)

Correct answer: Advertisers can choose how much they spend and only pay when someone clicks their ad

One of the primary benefits of advertising with Google Ads is the control it offers over spending. Advertisers can set daily budgets and only pay when someone actually clicks their ad (Cost-Per-Click model). This makes it a highly measurable and cost-efficient way to reach potential customers.

Question 24: Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

the clickthrough rate (CTR) of their ads (Correct answer)
the amount of impressions served
the number of relevant Display Network placements
their campaigns daily budget recommendations

Correct answer: the clickthrough rate (CTR) of their ads

Negative keywords prevent your ads from showing for irrelevant search queries. By excluding searches that are unlikely to lead to conversions, your ads are displayed only to users who are genuinely interested in your offerings. This increases the relevance of your ad impressions, leading to a higher clickthrough rate (CTR) and better ad performance.

Question 25: What happens as a result of a search campaign consistently meeting its daily budget?

Missed potential ad impressions (Correct answer)
Accelerated ad delivery
Higher average cost-per-clicks (CPCs)
Fewer sites targeted at once

Correct answer: Missed potential ad impressions

When a search campaign consistently meets its daily budget, Google stops showing its ads for the remainder of that day. This means the campaign is no longer eligible to appear for relevant searches, resulting in missed opportunities for potential ad impressions and clicks. It effectively limits the campaign's reach and ability to generate results.

Question 26: Which is a benefit of advertising online?

Automatically collect information about potential customers
Increase your position in organic search results
Make money by showing ads on your website
Reach people who are likely interested in what you’re advertising (Correct answer)

Correct answer: Reach people who are likely interested in what you’re advertising

Online advertising platforms like Google Ads offer advanced targeting capabilities based on keywords, demographics, interests, and behaviors. This allows advertisers to precisely target their ads to specific audiences who have already demonstrated an interest in their products or services, making the advertising more relevant and effective.

Question 27: An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

Test only one version of your ad text
Lower the cost-per-click (CPC) bids and increase the budget
Delete keywords that are generating the most clicks
Test different cost-per-click (CPC) bids (Correct answer)

Correct answer: Test different cost-per-click (CPC) bids

Profitability is a function of both revenue and cost. Testing different Cost-Per-Click (CPC) bids allows you to find the optimal bid level that maximizes conversions while maintaining an acceptable cost per conversion. This iterative process helps identify the sweet spot where advertising spend generates the highest possible profit for the client.

Question 28: Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

Add a call-to-action like “Sign up for a free trial” (Correct answer)
A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
A call-to-action like “Visit our gym now”
Add a promotion like “20% off fitness classes”

Correct answer: Add a call-to-action like “Sign up for a free trial”

To effectively drive free trial memberships, Nadia's ad text should include a clear and compelling call-to-action (CTA). A phrase like “Sign up for a free trial” directly tells potential customers what action to take and aligns perfectly with her business goal, encouraging immediate engagement.

Google AdWords Fundamentals Exam Answers 1

Your client wants to show ads to people who’ve visited her website before.
Which Adwords feature would you recommend she use?