CPW Writing for Digital Media 2 — Questions and Answers
Question 1: Which HTML element is most important for on-page SEO when writing a digital article?
- <title>
- <meta description>
- <h1> (Correct answer)
- <alt> attribute
Correct answer: <h1>
The <h1> tag signals the primary topic of the page to search engines and should contain the target keyword.
Question 2: What does 'above the fold' mean in digital content writing?
- Content visible without scrolling (Correct answer)
- Content in the footer
- Content behind a paywall
- Content loaded after page interaction
Correct answer: Content visible without scrolling
Above the fold refers to content visible in the browser viewport before the user scrolls, making it prime real estate for key messaging.
Question 3: When writing for a content management system (CMS), what is a 'slug'?
- A comment spam filter
- The URL-friendly version of a post title (Correct answer)
- A placeholder image
- A draft status label
Correct answer: The URL-friendly version of a post title
A slug is the URL-safe string derived from a post's title, typically lowercase with hyphens replacing spaces.
Question 4: What is 'chunking' in the context of digital writing?
- Compressing images for faster load
- Breaking content into short, scannable sections (Correct answer)
- Scheduling posts in batches
- Grouping related keywords together
Correct answer: Breaking content into short, scannable sections
Chunking divides content into digestible segments using headers, bullet points, and short paragraphs to improve online readability.
Question 5: Which metric best measures how engaging a piece of digital content is relative to how many people saw it?
- Bounce rate
- Engagement rate (Correct answer)
- Impressions
- Domain authority
Correct answer: Engagement rate
Engagement rate calculates interactions (likes, shares, comments, clicks) divided by reach or impressions, showing content resonance.
Question 6: What is the primary purpose of a 'lead magnet' in digital content strategy?
- To attract backlinks from other websites
- To capture visitor contact information in exchange for value (Correct answer)
- To rank higher on search engine results pages
- To increase page load speed
Correct answer: To capture visitor contact information in exchange for value
A lead magnet offers free value (e.g., an ebook, checklist, or webinar) in exchange for a visitor's email or contact details.
Question 7: In digital writing, what does 'evergreen content' refer to?
- Content published in spring or summer
- Content that stays relevant and valuable over a long period (Correct answer)
- Content optimized with green-energy keywords
- Content that is automatically updated by AI
Correct answer: Content that stays relevant and valuable over a long period
Evergreen content addresses topics that remain useful and searchable long after publication, driving sustained organic traffic.
CPW Writing for Digital Media 2
Which HTML element is most important for on-page SEO when writing a digital article?