CDA CDA Business & Marketing Practices 2 — Questions and Answers
Question 1: What is 'brand identity' for a decorative artist?
- The name of your business only
- The consistent visual style, tone, and values that distinguish your work in the market (Correct answer)
- The logo you use on invoices
- Your social media follower count
Correct answer: The consistent visual style, tone, and values that distinguish your work in the market
Brand identity encompasses all consistent visual and communicative elements — including style, tone, and values — that make an artist's business recognizable and distinct.
Question 2: Which of the following best describes a 'niche market' strategy for a decorative artist?
- Offering every type of decorative art to all clients
- Specializing in a specific style or client segment to become the go-to expert (Correct answer)
- Lowering prices to attract the largest possible audience
- Copying popular trends without developing a signature style
Correct answer: Specializing in a specific style or client segment to become the go-to expert
Focusing on a niche allows an artist to develop expertise, command premium pricing, and attract clients seeking that specific specialty.
Question 3: What is the purpose of a 'terms and conditions' section in a decorative art service agreement?
- To describe the artistic style the client wants
- To clearly define rights, responsibilities, and dispute resolution for both parties (Correct answer)
- To list all the materials the artist will use
- To set the delivery address for the finished work
Correct answer: To clearly define rights, responsibilities, and dispute resolution for both parties
Terms and conditions protect both the artist and client by clarifying legal rights, responsibilities, and procedures for resolving disputes.
Question 4: How can a decorative artist effectively use testimonials in their marketing?
- By fabricating positive reviews
- By featuring authentic client feedback on their website and social media (Correct answer)
- By sharing competitors' negative reviews
- By keeping testimonials private for internal use only
Correct answer: By featuring authentic client feedback on their website and social media
Authentic client testimonials build trust and social proof, making them a powerful marketing tool when shared on a professional website and social media.
Question 5: What does 'overhead cost' mean for a decorative art business?
- The cost of a single project's materials
- Fixed business expenses like studio rent, insurance, and utilities not tied to a specific project (Correct answer)
- The client's budget for a job
- The profit earned after all expenses
Correct answer: Fixed business expenses like studio rent, insurance, and utilities not tied to a specific project
Overhead costs are ongoing fixed expenses required to operate the business regardless of whether a specific project is active.
Question 6: Which legal document protects a decorative artist's original designs from unauthorized reproduction?
- Business license
- Copyright registration (Correct answer)
- General liability insurance policy
- Sales tax permit
Correct answer: Copyright registration
Copyright law protects original creative works, and registration provides additional legal standing if infringement occurs.
CDA CDA Business & Marketing Practices 2
What is 'brand identity' for a decorative artist?