CCP Communication Strategies & Planning 2 — Questions and Answers
Question 1: Which element of a communication plan defines the desired outcome that the communication effort is intended to achieve?
- Communication objective (Correct answer)
- Key message
- Target audience
- Communication channel
Correct answer: Communication objective
A communication objective defines the specific, measurable outcome the plan is designed to achieve.
Question 2: A company wants to shift employee attitudes toward a new workplace safety policy. Which communication approach is most effective for attitude change?
- Distributing a policy memo via email
- Two-way dialogue sessions with leadership (Correct answer)
- Posting updated policy on the intranet
- Broadcasting an all-hands announcement
Correct answer: Two-way dialogue sessions with leadership
Two-way dialogue allows employees to voice concerns and receive clarification, which is most effective for attitude and behavior change.
Question 3: In strategic communication planning, a SWOT analysis is used to:
- Draft key messages for each audience segment
- Identify internal strengths and external opportunities relevant to the communication effort (Correct answer)
- Determine the optimal channel mix for message delivery
- Establish the communication budget and timeline
Correct answer: Identify internal strengths and external opportunities relevant to the communication effort
A SWOT analysis assesses internal strengths and weaknesses alongside external opportunities and threats to inform communication strategy.
Question 4: When developing a communication strategy for a diverse global audience, a communicator should prioritize:
- Using idiomatic language to sound natural
- Standardizing all messages in English only
- Cultural adaptation and localization of content (Correct answer)
- Minimizing visuals to reduce translation burden
Correct answer: Cultural adaptation and localization of content
Cultural adaptation ensures messages resonate appropriately with each audience segment across different cultural contexts.
Question 5: Which metric best measures the effectiveness of an internal communication campaign aimed at increasing employee awareness?
- Number of emails sent
- Pre- and post-campaign awareness survey scores (Correct answer)
- Total word count of communications distributed
- Number of communication channels used
Correct answer: Pre- and post-campaign awareness survey scores
Pre- and post-campaign surveys directly measure changes in awareness, providing evidence of the campaign's effectiveness.
Question 6: The 'communication audit' step in planning is primarily designed to:
- Finalize the communication budget
- Assess current communication practices and identify gaps (Correct answer)
- Select vendors for communication tools
- Draft initial key messages
Correct answer: Assess current communication practices and identify gaps
A communication audit evaluates existing communication practices, channels, and materials to identify strengths and gaps before planning begins.
Question 7: Which planning framework helps communicators align messages with the specific stage of change an audience is experiencing?
- RACE model
- Transtheoretical (Stages of Change) model (Correct answer)
- PESO model
- Shannon-Weaver model
Correct answer: Transtheoretical (Stages of Change) model
The Transtheoretical model categorizes audiences by their readiness to change, enabling tailored messaging for each stage.
CCP Communication Strategies & Planning 2
Which element of a communication plan defines the desired outcome that the communication effort is intended to achieve?