CBP Best Practices 2 — Questions and Answers
Question 1: When designing a recurring email campaign in Adobe Campaign, what is the recommended approach for managing the target audience over time?
- Re-upload the full audience list manually before each send
- Use dynamic queries that refresh based on updated database criteria (Correct answer)
- Hardcode recipient IDs in the workflow to avoid query overhead
- Duplicate the previous campaign and adjust dates only
Correct answer: Use dynamic queries that refresh based on updated database criteria
Dynamic queries automatically refresh the audience based on current database records, ensuring up-to-date targeting without manual intervention.
Question 2: What is the best practice for handling unsubscribe requests in Adobe Campaign to maintain compliance with CAN-SPAM and GDPR?
- Process unsubscribes within 30 business days
- Honor opt-out requests within 10 business days maximum
- Update opt-out flags within 24 hours and suppress immediately from future sends (Correct answer)
- Require recipients to confirm their unsubscribe via a secondary email
Correct answer: Update opt-out flags within 24 hours and suppress immediately from future sends
Best practice and regulatory compliance require immediate opt-out suppression so the recipient is excluded from all subsequent sends without delay.
Question 3: Which Adobe Campaign feature should be used to prevent accidentally sending a campaign to the same recipient more than once within a defined period?
- Exclusion lists
- Fatigue rules (pressure management) (Correct answer)
- A/B testing module
- Seed address injection
Correct answer: Fatigue rules (pressure management)
Fatigue rules (pressure management) limit the frequency of messages sent to individual recipients over a specified time window.
Question 4: Before launching a large email send in Adobe Campaign, what delivery analysis step is considered essential best practice?
- Skipping analysis to save time when lists are known to be clean
- Running delivery analysis to check rules, capacity, and target validity (Correct answer)
- Sending directly to the full audience to test real deliverability
- Disabling typology rules temporarily to ensure maximum reach
Correct answer: Running delivery analysis to check rules, capacity, and target validity
Running delivery analysis validates typology rules, checks the target population, and surfaces issues before any messages are actually sent.
Question 5: What is the recommended best practice when using personalization tokens in Adobe Campaign email content?
- Use personalization tokens only in subject lines, never in body content
- Define fallback default values for all personalization tokens to handle missing data (Correct answer)
- Personalize every sentence to maximize engagement regardless of data availability
- Disable personalization for segments with incomplete profile data
Correct answer: Define fallback default values for all personalization tokens to handle missing data
Setting default fallback values ensures the email renders correctly even when recipient profile data fields are empty or null.
Question 6: Which approach is considered best practice when setting up Adobe Campaign typology rules for a new email program?
- Create all rules at the campaign level so they only apply when needed
- Define global typology rules and assign them to delivery templates for consistent enforcement (Correct answer)
- Apply rules manually at send time to allow flexibility per campaign
- Duplicate competitor typology configurations without customization
Correct answer: Define global typology rules and assign them to delivery templates for consistent enforcement
Assigning typology rules to delivery templates ensures consistent rule enforcement across all campaigns that use those templates.
Question 7: What is the best practice for managing large recipient lists in Adobe Campaign to optimize workflow performance?
- Import the full list as a single flat file without segmentation
- Use the database directly via SQL queries bypassing Campaign workflows
- Partition large audiences into smaller segments processed in parallel sub-workflows (Correct answer)
- Schedule all large sends for peak business hours for maximum visibility
Correct answer: Partition large audiences into smaller segments processed in parallel sub-workflows
Partitioning large audiences and processing segments in parallel sub-workflows reduces memory pressure and improves overall workflow execution speed.
CBP Best Practices 2
When designing a recurring email campaign in Adobe Campaign, what is the recommended approach for managing the target audience over time?